Back to Blog

6 Signs To Re-Think Your Digital Marketing Strategy

A working laptop next to handwritten paper notes

Almost every construction companies utilize digital marketing strategies to grow and expand its horizon. To develop and expand their construction company business analytics, nearly every company employs digital marketing methods to grow and expand. Implementing digital marketing strategies is imperative to ensure that the strategies deliver results. Ensure that digital marketing strategies are effective once implemented. It's time to re-evaluate your marketing methods if they're not generating enough leads, conversions, or a good return on investment.

However, marketers often find it difficult to tell when they need to update their marketing strategies. There could be several faults in your current marketing plan. Suppose you don't know what metrics to track and how to tell if your marketing is effective. So in this article, let us discuss the 6 Signs that tell you it's time to rethink your digital marketing strategy.

1. Greater Website Traffic, Not Enough Clients Conversions

The key to getting more traffic and leads from your website is to write relevant and appealing content to your target audience. Every other marketing effort will be useless if it does not generate revenue. Get your brand to be profitable by doing website traffic monitoring with every ad campaign and ensuring that their conversions are taking place as soon as traffic is generated. Without modification, there will be no sales and, therefore, no profits.

2. Ranking off Google’s Top Search Engines

It is imperative always to update and secure your website content to increase your SEO metrics. This will help the website traffic ranking of your web pages on the frontline for different keywords in top search engine results. But more importantly, over time, it will also help you improve the user experience on your website business development and boost your audience's engagement. On the other hand, when your website traffic rankings have recently decreased, it's a solid sign that your SEO keyword search isn't working as well. Generally, construction companies fail to recognize and respond to market trends and developments. They create something that works for a while, but they don't keep it updated. The technical component of a website, site speed, structure, usability, and Google algorithm adjustments that affect the marketing landscape can all impact website ranking. So it is best to optimize your website, create high-quality content, target the relevant keywords, and generate useful backlinks as part of your digital marketing effective SEO plan.

3. Declining Stats on Social Media Campaign/Mentions

If a social campaign isn't working, it usually means that one of a few things is happening. You need to check that your goals, targeting, and messaging are on point before chasing the shiny object of better graphics or ad placement. The most common causes of poor performance are the wrong target demographics. Hone in on the audience you want to talk to by defining the consumers who would most benefit from your product or service. Using a social media management tool can help you discover how people feel about your brand or topic on social media channels and online news sites. Sorting by social mentions gives you a visual snapshot of the conversation, highlighting what people are saying and how they feel.

4. Unattained Desired Company Revenue

Whether you are spending your own money or the company's, marketing is a serious investment. If your digital marketing strategies are showing no or low results, it is time for you to change your digital marketing approach. It is best if you determine what went wrong because we tend to repeat our mistakes as humans, which is not beneficial in the modern digital world. A company should envision converting traffic into leads, leads into customers, customers into conversions, conversions into revenue, and revenue into business development. These were possible in yesteryears, but now we need to use different approaches and strategies to succeed. Effective marketing campaigns have proven an increase in lead generation, conversions, and revenue. The only way to increase revenue from a marketing effort is if a marketing campaign can bring new sub-brand businesses or improve an existing business. If your efforts are not getting results, it is time for a change— REBRAND. Conduct a thorough review to find out what is hurting your digital marketing results so you can change course and start generating the desired results.

We believe in the power of data, more so in marketing analytics. And we know how to translate that data into insight and knowledge. Understanding your marketing analytics is like knowing your business numbers. It gives you the insight to determine where your performance is good and what could be improved. Furthermore, most of the time is the key to keep improving it. The way you get started is by tracking Google Analytics goals.

5. Lesser Click-throughs on your Website Content

If you set about creating content for your website without thinking about what you want to achieve with it, then there is a high chance that none of your efforts will pay off. It is unfortunate to develop content that cannot be quite engaging and clickable. If so, you are likely to feel discouraged. However, don't let these things be obstacles to the success of your business, as there is still plenty of room for improvement. By creating relevant and appealing content for your target audience, you can drive more website traffic and generate leads from your site. When you understand your audience, you can gather clues that could help you write informative, better-focused content. Useful online strategies tips will make your writing more enjoyable; until it becomes a habit that draws huge traffic and good leads.

6. Covid-19

The Covid19 crisis is changing things every hour. Many construction companies are changing the way they do business and investing in technology to engage in real-time with clients, consultants, and subcontractors. Now more than ever, having a well-designed website is vital to attracting new customers and building a successful construction company. Covid19 has negatively affected all industries, especially industries such as construction. Just as marketing efforts have moved from television to the Internet, it's now time for them to go where you are—online—on your website and social media channels. This will allow customers to learn about the brand and projects before booking in-person meetings.

To boost your construction company and start seeing more of a return on the time you invest in your marketing, develop an effective digital market strategy. The result should be more sales, higher profits, and continued growth. After all, it's easier to eliminate what doesn't work and change what you do once you become aware of it. You may contact us here at GorbMedia Agency for more information on digital marketing strategies.

Growth Solutions for Construction Companies

Subscribe to our newsletter

Sign up for our weekly newsletter and get first dibs on how to build a more profitable business through digital marketing.

Thanks for joining our newsletter.
Oops! Something went wrong.
Let’s get in touch

Ready to start working together with us?

Your message has been submitted.
We will get back to you within 24-48 hours.
Oops! Something went wrong.