How TOV Fencing Grow Its Business by Launching Their Online Presence
Our clients at TOV Fencing wanted to launch a business that aims to design and build beautiful fences for homes in the Pacific Northwest area. Over two months, GorbMedia Agency helped them develop and introduce a new brand of quality fences.
Branding, Website, Social Media
Web and Mobile
leads per month
Project Overview
The owners of TOV Fencing have already been in the construction business for years. They wanted to start leveraging online tools and platforms, and they are looking for someone to help them build a digital marketing strategy. Their main goal was to launch an online presence and become of the leading fencing brands in the Pacific Northwest.
- Branding - We had the opportunity to create TOV Fencing's digital brand identity from scratch. The goal for the brand identity design is to be adaptable and scalable, allowing it to grow with the future needs of the business.
- Website - We built the TOV Fencing website with the objectives of showcasing their previous and future work, displaying their newly created visual identity, and ultimately, bringing in more leads.
- Social Media - Much like their website, we curated content for their social media pages to showcase their work and connect with the rest of the local community.
Execution
In the past, TOV Fencing paid online platforms such as Home Advisor, Thumbtack, and Angie’s List to generate leads. However, these leads turned out to be low quality, so this strategy proved to have no long-term impact on the business.
We determined that it would be best for them to leverage other online platforms that are free and more efficient in sharing their story to the world and generating leads.
We used the branded house approach to develop a distinct brand that can compete against other leading companies in the fence construction industry. For website creation and optimization, we built a modern custom website that is better than TOV Fencing's competitors in terms of visual appeal and ranking on the first page of search engines. Lastly, we ensured we were consistent in publishing social media content that continuously grew the client's online presence.
Project results
- Generated more than 2,500+ website views by more than 950 users in 2021 alone
- Generated a consistent flow of ~20 high-quality leads per month
- Our SEO efforts with custom website design have brought leads through the website. We were able to gain more exposure and sales, and customers availed themselves of our client's fencing services.
Don’t take our word for it.
See what our past clients say.
“Best Development Agency”
GorbMedia has been instrumental in our digital and online positioning. Their creative team worked on our brand, created profiles on social networks, and built our website. The contribution to the Shepel Design & Build experience by GorbMedia is key in our success.
“True Experts in Web Development”
We have been working with Arthur for a long period of time. In this time he has helped us grow our business though Organic Leads using the SEO Plan. He is creating not just a website but a brand identity. He has provided us with professional photos and videos, which were the highest quality I have ever seen. During the process, he was always available for questions, he would always provide all the information needed to get our project done on time.
“One of the best agencies out there”
We have been working with Gorbmedia for over 3 years now and they have done great job. They are very professional, helpful and communicate well. We recommend them to anyone who wants to develop a website or new branding.
“Best Development Agency”
Working with Gorbmedia was an absolute pleasure. They have been very easy to work with, and were able to quickly make all the changes we requested. I'm so happy with how our logo and branding turned out! Highly recommended!
“One of the best agencies out there”
Absolutely great job, Gorbmedia did for TOV Fencing. They did a really great job and I recommend them to anyone who is interested in construction website. The website Performance is amazing and super fast.
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