Shepel Homes
August 2020

How We Helped Shepel Homes Grow Into a Leading Design and Build Company

GorbMedia Agency helped Shepel Homes reach their full potential by building a highly effective digital marketing strategy that works.

GorbMedia rated 4/5 based on 54 reviews.

Branding, Website, Social Media


Web and Mobile

How We Helped Shepel Homes Grow Into a Leading Design and Build Company

Project Overview

At GorbMedia Agency, we help clients achieve sustainable growth and become leading companies in their field. Our core competency is our digital marketing and branding work for construction companies. Through our efforts over the past year, we have helped our client, Shepel Homes, to grow their business and scale up operations.

  • Branding - We made sure to brand Shepel Homes effectively to establish a creative brand presence that targets the right audience.
  • Website - By building a modern, professional-looking, and content-heavy website for Shepel Homes, we helped them create a more credible online presence.
  • Social Media - Our customized social media strategies and efforts have earned Shepel Homes more exposure with their brand awareness, page metrics, and sales and helped improve our online presence.
construction marketing agency


Since the entirety of Shepel Homes' team is already busy with construction projects, we manage their social media accounts across multiple channels to increase brand awareness and boost sales. After a series of research and testing, we focused on Instagram, Pinterest, YouTube, Google My Business, and Houzz. These platforms turned out to be the best platforms for Shepel Homes to build audiences, execute campaigns, and establish their reputation as one of Washington's leading design and build companies.

We ensured that everyone at our client's company could spend less time on social media and focus on the other areas of your business. We leveraged their social media pages to increase their organic growth by constantly creating relevant content for greater reach, engagement, following, and consequently, leads.

marketing for construction companies

Aside from their social media, we also built their website from the ground up and maintained it by constantly finding ways to optimize all of their web pages. It includes revamping their old website, implementing an effective SEO strategy to drive traffic to the website, and keeping all the content up-to-date so clients can easily find Shepel Homes online and get the information they need.

More importantly, we create, curate, and publish original and engaging content weekly to drive the website's traffic up and increase conversion. Aside from thoughtfully written articles about our client's construction projects, we also built a content hub for them called Learning Center. Filled with helpful educational blogs on different topics, from the basics of home remodeling to financing a home construction, we got it all covered.

Project Results

  • Generated more than 40,000 website views by more than 4,000 users in 2021 alone
  • Created valuable website content that encourages website visitors to stay on the website for an average of 2 minutes and 47 seconds per visit
  • Built a carefully curated Houzz profile that led to over 20,000 project photo views and over 70,000 organic pages reach in 2021
  • Achieved an increase of 800% in Google My Business direction requests, 497% in Google My Business organic profile reach, 465% in Instagram engagement, 4% Instagram followers, 192% in Facebook organic profile reach, and 41.28k in Pinterest organic impressions in the last quarter alone
  • Fully-booked calendar year brought by over 120+ high-quality leads in 2021, more than the client can realistically handle with their relatively small team.
construction marketing companies

Don’t take our word for it.
See what our past clients say.

“Best Development Agency”

GorbMedia has been instrumental in our digital and online positioning. Their creative team worked on our brand, created profiles on social networks, and built our website. The contribution to the Shepel Design & Build experience by GorbMedia is key in our success.

Daniel Shepel
Owner & Client Relations Manager

“True Experts in Web Development”

We have been working with Arthur for a long period of time. In this time he has helped us grow our business though Organic Leads using the SEO Plan. He is creating not just a website but a brand identity. He has provided us with professional photos and videos, which were the highest quality I have ever seen. During the process, he was always available for questions, he would always provide all the information needed to get our project done on time.

Artem Mitsevich
General Manager

“One of the best agencies out there”

We have been working with Gorbmedia for over 3 years now and they have done great job. They are very professional, helpful and communicate well. We recommend them to anyone who wants to develop a website or new branding.

Owner & Project Manager

“Best Development Agency”

Working with Gorbmedia was an absolute pleasure. They have been very easy to work with, and were able to quickly make all the changes we requested. I'm so happy with how our logo and branding turned out! Highly recommended!

Nina Leibrand
General Manager

“One of the best agencies out there”

Absolutely great job, Gorbmedia did for TOV Fencing. They did a really great job and I recommend them to anyone who is interested in construction website. The website Performance is amazing and super fast.

Dima Surkanov,
General Manager
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