Developing a Successful Sub-Brand for United Signature
After the successful rebrand of its United Seattle brand, GorbMedia Agency helped develop a brand for its interior remodeling arm, United Signature.
Branding, Website, Social Media
Web & Mobile
for better niche and customer focus
Project Overview
We first worked with this client to market their primary brand, United Seattle. After the successful relaunch of United Seattle, we continued working with the client to build a sub-brand that focuses mainly on interior remodeling — United Signature.
- Branding — For United Signature, our primary goal was to carry on the United Seattle brand image while also creating a unique brand positioning targeting homeowners instead of business owners.
- Website — We created a custom website for United Signature that will drive most of the results and focus on new clients.
- Social Media - Launching their social media pages and maintaining a consistent social media presence were key aspects of the project. It aims to introduce new customers to the United Signature then drive conversions to the website.
Execution
Since the United Signature brand is still relatively new, there was neither a definite brand identity nor an effective marketing strategy. Specifically, they lacked a marketing strategy for a franchise model of operating a business. To solve this issue, we created a unique brand for United Signature similar to the United Seattle brand but different and unique in terms of the target audience.
Moreover, we developed PPC campaigns to generate leads. It directly supports our efforts in building their lead generation profiles on Houzz, Home Advisor, Thumbtack, Porch, and others.
We helped them generate a consistent flow and growth of organic traffic for their website. We mainly do this with content writing and SEO. Additionally, the custom website design that we developed for them allows customers to reach out to the company via a web form directly connected to the sales CRM, ensuring the smooth collection and management of leads by the sales department.
Lastly, we introduced the United Signature brand on social media by regularly publishing content with the primary goal of reaching high levels of customer engagement.
Project results
- Built a modern and reliable website that generates thousands of views and hundreds of leads annually
- Significant and consistent social media growth in terms of following and engagement
- Successfully launched a sub-brand for better niche and customer focus
Don’t take our word for it.
See what our past clients say.
“Best Development Agency”
GorbMedia has been instrumental in our digital and online positioning. Their creative team worked on our brand, created profiles on social networks, and built our website. The contribution to the Shepel Design & Build experience by GorbMedia is key in our success.
“True Experts in Web Development”
We have been working with Arthur for a long period of time. In this time he has helped us grow our business though Organic Leads using the SEO Plan. He is creating not just a website but a brand identity. He has provided us with professional photos and videos, which were the highest quality I have ever seen. During the process, he was always available for questions, he would always provide all the information needed to get our project done on time.
“One of the best agencies out there”
We have been working with Gorbmedia for over 3 years now and they have done great job. They are very professional, helpful and communicate well. We recommend them to anyone who wants to develop a website or new branding.
“Best Development Agency”
Working with Gorbmedia was an absolute pleasure. They have been very easy to work with, and were able to quickly make all the changes we requested. I'm so happy with how our logo and branding turned out! Highly recommended!
“One of the best agencies out there”
Absolutely great job, Gorbmedia did for TOV Fencing. They did a really great job and I recommend them to anyone who is interested in construction website. The website Performance is amazing and super fast.
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